Recent research has found that airline tickets routinely cost twice as much as the initially quoted fare. Is this an ethical practice?
Question posed by USA Today reporter.
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Ethical Decisions 
Is this an ethical practice? No — for two reasons, both stemming from the generalization principle.
1. It is wrong to deceive.
Passengers should be alerted to charges one would not ordinarily expect. Failure to mention them up front is deception.
For example, one would normally expect to bring a carry-on bag of reasonable size (luggage is an essential part of travel), and to be able to sit with family if seats are available. If the airline truly intends no deception, then it should have no objection to revealing any charges for these essential services at the outset.
2. To benefit from a game, one should play by rules that make the game possible.
Airlines want to benefit from offering a competitive fare, but price competition is possible only if customers know what the prices are. They should be able to obtain a realistic price estimate, as in any other business, without going through almost the entire process of making a purchase.
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